Monday, January 2, 2012

VIDEO - Under Armor: "If Americans Invented Soccer"

Get up. Play on. Under Armour Spec Ad from Jonathan Wright on Vimeo.

So Under Armor wants to get into the soccer apparel business? Here's their first advertising crack from the brand that has made its name in the other football.

The premise is similar to one line from Nike's "Play Like American" ad that declared that we don't dive.

What do you think? Does UA have a shot to fit in your soccer heart and wallet?

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1 comment:

  1. It's dumb but not as offensive as it could have been.


"Anyone who tells me soccer is boring, I'm going to punch them in the face."
- Former Dallas Burn (aka FC Dallas) coach Dave Dir

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