VIDEO - NBC Sports MLS Promo "Stand"

Like it? We made it. NBC... call us!

The new NBC Sports Network just keeps cranking out the fantastic Major League Soccer promos for the upcoming 17th season. Whoever is behind them in the NBC marketing department is nailing it.

Each of the ads we've seen now have really touched a chord with us and the greater American soccer community. The dedication in tapping into the core elements of what makes this sport great is on display with each of their spots. And it all started with a tiny, 20 second promo during a National Football League game to really get American soccer fans thinking that maybe, this time, a sports network would be good to us. Because we've been hurt before.

Then came the "warm up" commercial featuring a few of the lesser-known members of the Los Angeles Galaxy (basically anyone not named Donovan, Beckham, or Keane) which touched a hopeful, yet down-to-earth approach. Signalling that NBC was, perhaps, going to spend good time building the narrative of the players of this league (a good thing for newbies to American soccer).

The last ad we saw from NBC Sports was, of course, the "dangling piece of meat" spot focusing on the momentary, yet massive battle for time and space that is a corner kick. A video that appealed both to the veteran fan for its poetic nature of the event and the newbie that could explain how what seems to the untrained-eye as an inconsequential event it actually one of great importance.

By the time their fourth advertisement hit today it was pretty much a given that the camera would be turned from the field to the stands. Much like the corner kick ad, the appeal in NBC's approach is a powerful narrative that can move both novice and passionate supporter at the same time. A tough balance to strike to engage someone who knows less about soccer or American soccer and the died-hard, but the evolution of these ads proves that it can be done.

Check it out (if it doesn't play:... try directly on the MLS website)

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VIDEO - Under Armor: "If Americans Invented Soccer"

Get up. Play on. Under Armour Spec Ad from Jonathan Wright on Vimeo.

So Under Armor wants to get into the soccer apparel business? Here's their first advertising crack from the brand that has made its name in the other football.

The premise is similar to one line from Nike's "Play Like American" ad that declared that we don't dive.

What do you think? Does UA have a shot to fit in your soccer heart and wallet?

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VIDEO - "What the F***!"

This. This is why soccer is unbelievable. The moments that make you exclaim, "What the FUCK!"

They happen all. the. time. in soccer. It's your job to make sure you're there for them. And while you're at it... bring a few newbies along for the right so you all can scream "fuck" at the same time.

adizero - Leo Messi What The F*** from Fidgety Midget on Vimeo.

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"It Starts Here...." by Nike

In mid-June Nike dropped its latest advert for the U.S. National Team in preparation for their summer qualifiers. Somehow we hadn't caught it until today (must have missed it running on ESPN... right).

"It Starts Here"

It Starts Here from Aaron Drake on Vimeo.

This might be one of our favorites since Nike finally started pumping some dollars into marketing the team and the players (yet not enough for us to see these quality commercials running enough). Quiet, but still intense; the kind of commercial that gave us a few goosebumps of excitement for October 10th's gigantic away clash at Honduras.

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