Tuesday, January 17, 2012

VIDEO - Chicago Fire Announce Quaker Oats as Jersey Sponsor

The new threads. (Home on left, Away on right)

The 2012 Major League Soccer season is right around the corner and clubs are gearing up in all sorts of ways. Not only are they stocking up on young talent through the SuperDraft and wily veterans in the Supplemental Draft, MLS teams are locking down sponsorships and marketing as well.

The Chicago Fire's previous jersey sponsor, Best Buy, didn't renew their agreement for the upcoming season, but the chests of their shirts will not be bare for 2012. The Fire announced today that Chicago-based Quaker Oats will adorn the home and away jerseys.

The Fire even put together this snazzy video to accompany the launch.

You'll have to forgive us, but the Logan Pause in the video looks like the son in "Arrested Development" all grown up.

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