American Outlaws: Austin X Free Beer Movement: USA - England Watch Party

America Outlaws and the Free Beer Movement have been working together to help promote American soccer across the nation. They've been big supporters of our cause (see our post on their site) and FBM Founder Dan is doing his part for AO, setting up the Austin Chapter of the Outlaws. In just a few short weeks we were able to go from a twinkle in Dan's eye to "official" and the World Cup was to be our coming out party.

What better way to push AO and the FBM then a massive watch party for the massive US - England match this past Saturday? We chose Mister Tramps Sports Bar as our official chapter HQ and fans packed the locally-owned and completely soccer-centric North Austin bar to catch the game. Each AO: Austin member was given coupons to give to friends, family.... hell, even strangers, if they wanted to, for FREE BEER from the bar.

That's Free Beer Movement in action.

You see we're trying to run a pilot program for the FBM in conjunction with American Outlaws, and if successful, expand the Movement to all AO chapter bars across the nation. As always we're pushing the idea that free beer is what opens the average non-soccer fan's door to the beautiful game. We know that for each member to pay for loads of free beer is great, but expensive. We need the support of places that have more beer and more money that your average AO member.

Enter the bars. Mister Tramps has signed on as our benefactor and test bar for the "Free Beer Movement in Action". Soccer newbies get free beer, AO members get entered in drawings for prizes (like FBM shirts, AO scarves and pint glasses, etc), and the bar gets loads of new customers.

How did it go?

I think we're on to something.

Next up..... Slovenia! See you at Mister Tramps at 8:30 am.

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