When soccer and beer collide... that's the best of both worlds. This space reserved for any intersection of the suds and the sport whether business, beer and soccer events, or random humor.
Another beer and soccer angel got it wings today when Boulevard Brewing announced a partnership with their hometown soccer club, Sporting KC.
LIVESTRONG Park is one of Major League Soccer's newest and most impressive stadiums with few details overlooked, from members-only clubs to local BBQ served in-house, but one thing the facility lacked was quality craft beer options. The members' club boasted Weston Brewing Co.'s "Drop Kick" Amber Ale, but the rest of the stadium was relegated to macro-options like league sponsor Budweiser, Guinness, Blue Moon, and others.
The new deal dubbed, "Hometown Team-Hometown Beer" will bring one of Kansas City's most celebrated beers into Sporting's stadium and put several varieties of the local brew in the hands of fans.
From a billboard outside Boulevard’s brewery to posters with the Sporting Kansas City 2012 schedule in bars and restaurants to inserting $5 ticket discount coupons in 40,000 cases of Boulevard, the cross-promotional opportunities are lining up.
The official launch of Boulevard’s seasonal beers at parties to be held at the Member’s Club at LIVESTRONG and deals with KC's major supporters group, "The Cauldron" will see Boulevard beers at their tailgates and special supporters merchandise.
“We felt Boulevard needs to be part of what we’re doing,” Andy Tretiak, Sporting Kansas City’s vice president of marketing.
“We've got a young, emerging brand with a lot of momentum behind it and our demographic aligns with Boulevard.”
“Our two brands have tremendous synergies and we look forward to a long term relationship that mutually extends our brands to both a local and regional audience,” said Bob Sullivan, Boulevard chief sales and marketing officer.
Get the NEW Free Beer Movement "Pint Glass" shirt! Only from Objectivo.com