But what about the team's jerseys? Every four years, and sometimes even more frequently, the National teams of nearly every country roll out new threads for materialistic consumers to salivate over and spend their hard earned dollars, yen, Euros, etc on.
How will you ever sort through all of them to decide which jersey you'll treasure for the next month?
Worry no more! The Free Beer Movement's Nick Sindt is going to walk you through all 32 teams' home and away jerseys and rate them based on (what else?) beer!
The Ratings System
- John Smith’s Extra Smooth = An Excellent design that deserves to be toasted with a fine beer; you don’t need to pound these back to look at it, but it’s beer and it’s the World Cup so we know you’re going to.
- Summit [Insert Local Brewery Name Here] Extra Pale Ale = A solid design though it may not satisfy everyone’s pallets. You’ll only need two or three of these excellent brews before you lose your inhibitions and purchase the kit online in the middle of the night.
- Miller Lite = A shallow and pedantic effort by one of the “big names” in the world, but it’s still an average beer/your national team’s kit so you can’t hate it, right?
- Coors Lite = Thankfully Coors tastes and goes down like water because you’ll be drinking a lot of it to drown out the abomination that is this iteration of your team’s kit.
- Bartles & Jaymes = Shennaigannery! Travashammockery! This kit is such an abomination you’d rather punish your liver, taste buds, and stomach with a wine cooler. If the kit is extra horrible, you’ll even get to whittle some wood with Pauly Shore.
Group A
South Africa Home ------------------ South Africa Away
Home and Away Design = Coors Lite
Home and Away Uniqueness = Coors Lite
Home and Away Purchasability = Coors Lite
The French home kit follows adidas’s futuristic tech-fit template, which is the “A” template this year, with some nice splashes of individuality thrown into the mix. The red and white stripes across the stomach continue the nice homage to the 1998 home shirt that we’ve seen in the recent years. And, as always, the three stripes on the shoulder mimic the French flag. The downside to this shirt is the modern tech-fit “thingy” across the back and shoulders mixed with the stripes angling downwards will always remind me of the 80’s and 90’s sci-fi/action Predator movies.
Home Design = Summit EPA
Home Uniqueness = Summit EPA
Home Purchasability = Miller Lite
It seems like the French away kit is always an after-thought for adidas, remember the all red shirt they wore in Euro 2008, and this year’s is no exception. The pinstripes are at least a little unique for an adidas “B” template, but overall this is a boring shirt that’s ugly to boot.
Away Design = Coors Lite
Away Uniqueness = Miller Lite
Away Purchasability = Bartles & Jaymes
Mexico Home ---------------------- Mexico Away
For the home kit, adidas reverted from the astroturf green to a more Christmas-y version of the color, slapped it on the “B” template and added the tech-fit things, and as a bonus this year some sublimations that don’t really look like they have anything to do with Mexican culture (in-fact they look like upside down dradles).
Home Design = Coors Lite
Home Uniqueness = Coors Lite
Home Purchasability = Coors Lite
The Mexico away shirt is a different story altogether even though it’s exactly the same as the home shirt, but in black with mostly red and a little bit of green trim. The choice of a black away shirt deviates drastically from every other Mexico away shirt I’ve ever seen, and makes me think of ninjas. Ninjas + tech-fit thingys = not horrible.
Away Design = Miller Lite
Away Uniqueness = Summit EPA
Away Purchasability = Miller Lite
Uruguay has always been known for their Smurftastic home shirts, though Puma splashed them up with the sunburst sumblimations (adidas, are you paying attention? This is how you incorporate something cultural into a subliminal pattern) and a colar. It’ll be interesting to see if this shirt is worn with the traditional black shorts or white ones. The colar and khaki trim are interesting touches and make me wonder whether this should be worn while playing the beautiful game or a round of golf. Either way, a decent shirt. The only thing that is missing are the two gold stars above the crest to comemorate their two World Cup victories.
Home Design = Miller Lite
Home Uniqueness = Miller Lite
Home Purchasability = Summit EPA
The away shirt is extremely plain and is a (typical) reversal of the home shirt’s colors. However, there is some beauty in its simplicity.
Home Design = Miller Lite
Home Uniqueness = Miller Lite
Home Purchasability = Miller Lite
I love beer and I love jerseys. I love this concept.
ReplyDeleteThanks for reading this Brad, pass it along to all of your friends who are soccer lovers and those that aren't (it'll help them identify the teams when you're having them watch the WC with a free beer in hand of course).
ReplyDeleteOh yeah and don't be afraid to aggree, disagree, call me nuts either. We love feedback here at The Movement.
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