Showing posts with label Mexico. Show all posts
Showing posts with label Mexico. Show all posts

Thursday, March 8, 2012

VIDEO - USMNT U23s Vs. Mexico "Behind The Scenes"

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We posted this not only because it's another "Dos a cero" against Mexico (hey, even at the youth level we'll take it), but for the complete performance that the Baby Nats put in against our CONCACAF rivals.

There's a mentality that is spreading in this U.S. program. Growing that we, too, can play a tactical, dominating, possession-style. Combine that with our inherent emphasis on athleticism and an ingrained "never-say-die" attitude and we've got a National Team, at all levels, to be reckoned with.

Listen to Coach Caleb Porter pre-game talk and try and argue that a change isn't happening:
"Let's go out and play. Let's be confident. We play to win today. We play to win. Alright, let's make them deal with us. We play to our potential they cannot play with us.
That's belief you have to have. That's the confidence you have to play with. We're strong. We're athletic. We play too good of football. We're technical. Alright?
We're going to make it difficult for them on both sides of the ball. We're going to control them game. We're going to defend. Battle! When we have the ball, open up, play, move the ball, be confident.
Everything on the line here."
That's a talk you don't hear everyday from a USMNT coach.

Times. They're a-changin'.


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Wednesday, August 31, 2011

Soccer Marketing 101 - You Scratch My Back, I'll Scratch.... Nope

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This marketing strategy is as solid as a house of (lotto) cards.
At first we didn't even think twice about Tuesday's news that Major League Soccer reached an agreement with a lotto ticket company to potential produce scratch-off games with MLS logos on them. Chalk it up to another weird marketing synergy that someone on high thinks is going to make the league a bunch of bucks. Like team-specific Snugglies.

Dumb idea, but in the end, harmless.

Then we got home, had a beer, and thought about it some more.

No. No. And one more, just for good measure... no.

How many Celtics fans
have been made by this card?
The move isn't just dumb on the face of it; it's wildly stupid on many levels. None more obvious than we're going to bet (knowing full well the irony in this statement) that this move will create exactly ZERO new fans. And probably make the league and MDI Entertainment, LLC shockingly little money.

Why then would MLS or MDI enter into this "excellent opportunity" according to Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games (parent company of MDI)?

The lotto wants access to two prime demographics, youngins' and Hispanics.

"MLS fans index higher than any other major professional U.S. sport in two important target demographics for lotteries: 18- to 34-year olds (136 index) and Hispanics (222 index), according to 2010 data from Scarborough Research," says the press release we initially glossed over.

So MDI paid to get in the game and MLS played ball like a credit card company selling your address to anyone under the sun. The press release didn't say what the deal was; either up front money or based on a percentage of sales, but we have to believe it was the former. Or at least we hope it was because MLS will definitely end up on the "winners" side of this deal if that's the case. The only other thing they have to give up is a few tickets to games and some merchandise and their obligations are over. For MLS it's pretty much a win-win revenue wise. You take the sponsors and partnerships when you can. It's not like the league's TV numbers are knocking people's socks off (Although the 6.3 percent increase in game attendance so far this season is crazy impressive.)

If you're a MLS fans you're already heavily invested in tickets, jerseys, scarves, stadiums dogs and (we hope) beers for newbies. Unless you're someone with an itchy lotto finger (what's the percentage of you MLS fans?) is there loads of room in your soccer fandom budget for scratch offs JUST because your local team is on the shiny, scratch-able paper?

"Portland Timbers: Scratch, Chop, and Win!". We don't see it.

MLS has put together an impressive list of corporate sponsors of the league from beer to bread, but none of them put out logo'ed merchendise for the American fan. There's no "rave green" Sounders paint at Home Depot (not anymore at least), or ticket deals from American Airlines to MLS cities for away fans, or team crest VISA cards. Even most of their marketing cross-promotions are weak: two tickets to MLS Cup from Castrol, a coupon here or there if you click on the banner ad on MLSSoccer.com, a commercial for MLS gear that's not actually available in most of their stores.

(MDI: Free cross-promo marketing idea... scratch off tickets for everyone that enters an MLS stadium one week. Each home team has their own ticket to give to incoming fans. "Toronto FC Mad Cash Dash"!?!?! Get 'em addicted and then watch them flood the convenience stores on the way home from the match.)

We've stopped and bought exactly one thing because of its association with MLS. That was a bottle of El Jimador tequila.Other that that the oil that goes in the FBMobile is not Castrol, but whatever's on special at Jiffy Lube, the airline we fly is not American Airlines, but whatever Travelocity gives us as the cheapest, most convenient flight, and we don't drink Aquafina we drink tap water. (A Movement with the word "free" in it, we're not breaking the bank in revenue.)

Does that make us bad American soccer fans? We hope not.

If you're going to have an inflatable at or
near a soccer stadium... at least combine the two.
This is a play for casuals then, right? The guy that walks in looking for a cool scratch ticket, finds the MLS one, is the next American soccer fan. That's the thinking? We hate to be the bringer of bad news, but, MDI.... that's not going to sell tickets. And MLS... that ain't making new fans.

This is beginning to sound like an idea from the bouncy-castle-at-games-marketing-department. MLS-branded lotto tickets will have less success in bringing new fans into the stadium than if one accident drove through the front doors of the place.

Oh wait. What's that in the third paragraph?

"As part of the agreement, MDI also has rights to make certain assets of the Mexican National Team available to lotteries for instant games. These assets include logos, trademarks and images of players in Mexican National Team uniforms."

That's what this whole deal was about? Getting El Tri? MLS was probably added on to the deal like a having your kid's significant other reluctantly invited to come along on the family road trip.

Why didn't you just say that and get it over with?

This is going to make you a bajillion dollars.

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Wednesday, August 10, 2011

Jurgen Gonna Love This...

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The Jurgen Klinsmann-era begins today against Mexico.

What better way to ring in the occassion than with a classical-synth-techno-pop highlight reel of our new coach.

Here we go!

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Thursday, August 4, 2011

Klinsmann Announces USMNT Roster for Mexico (August 10th)

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Photo Credit: Getty Images
The first roster of the Jurgen Klinsmann era is out! The 23-man squad will face Mexico on August 10th at Lincoln Financial Field in Philadelphia.

Here you go:

U.S. ROSTER BY POSITION
GOALKEEPERS (2): Bill Hamid (D.C.United), Tim Howard (Everton)

DEFENDERS (8): Carlos Bocanegra (Saint-Etienne), Edgar Castillo (Club America), Timmy Chandler (FC Nürnberg), Steve Cherundolo (Hannover 96), Clarence Goodson (Brondby), Michael Orozco Fiscal (San Luis), Heath Pearce (Chivas USA), Tim Ream (New York Red Bulls)

MIDFIELDERS (7): Kyle Beckerman (Real Salt Lake), Michael Bradley (Borussia Mönchengladbach), Ricardo Clark (Eintracht Frankfurt), Maurice Edu (Rangers), Jermaine Jones (Schalke 04), Brek Shea (FC Dallas), José Torres (Pachuca)

FORWARDS (5): Freddy Adu (Benfica), Juan Agudelo (New York Red Bulls), DaMarcus Beasley (Puebla), Edson Buddle (FC Ingolstadt), Landon Donovan (Los Angeles Galaxy)


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Tuesday, June 28, 2011

On Rivalries and Race

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Photo provided by Jeremy Olson/digitalgopher.net (Full gallery here)

It was a tough day to be an American soccer fan. Saturday's 4-2 loss to regional rivals Mexico after holding an early, 2-0 is one of those games that will hurt for awhile. Processing what went right, what went wrong, and what to do about it all is a question for the players, the coach, Sunil Gulati, and the Big Soccer message boards.

A loss to Mexico is always hard to take. As teams and fans we measure ourselves to the performances of our neighbor to the south. Of late things looked pretty good. Chants of "dos a cero", a reminder of eerily similar results the U.S. has racked up against El Tri in some crucial contests, a favorite of supporters.

Now it's Mexico's turn. Consecutive winners of the CONCACAF Gold Cup they now will be booking tickets to the Confederation's Cup as our regional representatives; a tournament the Americans made so magical a short time ago in South Africa.

Our concern today, though, is not the results that took place on the field, but the worrying actions that occurred beyond the edges of the field at the Rose Bowl. By now you've probably read the shocking allegations of American fan treatment in Pasadena (if you haven't it's important for context). The actions of these Mexican fans are nothing short of embarrassing.

In a stadium filled to capacity (93,420) fans of the U.S. National Team were easily outnumbered 90-10 by their continental counterparts. For anyone who's ever been apart of one it's easy to see how "mob mentality" took over many Mexican fans and fueled their actions. From verbal and physical harassment of American fans, to the tossing of various objects (bottles and the like) in a crowd that size and overwhelming numerical superiority, those guilty of such inappropriate behavior mostly likely thought they would get away with their actions. And they did.

It's unfortunately that these actions by individuals who retreated back into the crowd after their acts of cowardice are left to rule the day and fuel the frustrations of American fans already upset by the game's results. For any fan, of any nation, to be treated as such is a disgrace and only inflames the difficult relations between these fan groups.

No one is disputing the fact that the rivalry between the United States and Mexico isn't going to be heated. And certainly American fans aren't without fault. There was our share of off-color stupidity on our side of the fence as well. But rivalries should never disintegrate into racism or worse, violence.

For some the knee-jerk reaction is to respond with the same tired remarks about Mexico and Mexicans and to make an indictment of an entire people. But for every cringing story of abuse from the Rose Bowl came a counter-story of incident-free interactions with the fans of El Tri.

Unfortunately this latest edition of US versus Mexico played out on so many levels. Beyond the soccer pitch is the elephant in the room with the issue of immigration. In recent months several states have enacted (with many more states considering them) several tough measures regarding stemming the flow of undocumented immigrants into the United States and political candidates on both sides of the issue have continued to use the issue as a political football (whichever football you prefer). Frustrations from Mexicans, Mexican-Americans, and white Americans color the entire scene. As these tensions rise outside the lens of soccer it's not surprising that issues play out in the parking lots and stadiums of our two nations' matches.

What happened on Saturday shouldn't be forgotten, but it also shouldn't be used to justify retribution or continued racism. For those that suffered at the hands of some outrageous fan behavior they have every right to demand answers and changes before future match ups between these two teams.

Before the next edition of U.S. against Mexico whether it be in the CONCACAF Gold Cup, an international friendly, and/or World Cup qualifiers there needs to be a complete overhaul of how the venues of these matches are secured, policed, and rules enforced.

This time the blame for not adequately protecting the fans fell to CONCACAF and officials in charge of the Rose Bowl. Russel Jordan the author of the letter we linked to above wrote that he's already had conversations with the general manager of the stadium who admitted that they had the most security ever at the Rose Bowl it wasn't enough. National soccer columnist Steve Davis (Sports Illustrated) wrote on his own site that if the aging facility, while a huge money maker for CONCACAF, cannot be adequately policed then it shouldn't be used for matches.

U.S. Soccer, the Mexican Federation (FMF) Soccer United Marketing, which helps promote the Mexican National Team in the U.S. are now aware that if incidents like the ones making the rounds become more and more frequent it could put every future U.S.-Mexico fixture at risk. Even though Gold Cup Finals and World Cup qualifiers will remain on the docket, huge revenue streams like international friendlies between the two or further U.S. tours of by Mexico will be under the microscope. Most importantly the spirit of healthy competition between the region's two biggest teams will be lost.

Another concern for U.S. Soccer has to be how many fans or potential fans were lost on that sunny Saturday attending a match they were unprepared to experience. American soccer can ill-afford to alienate its small fan base with experiences and stories of dangerous game conditions and security problems.

Moving beyond Saturday's events common sense will have to be CONCACAF, U.S. Soccer, and the FMF, and any venue hosting these matches' guiding light. It was very clear that they will have to put profits behind protection of fans on either side. Dedicating a separate and/or secure section for U.S. fans (while bizarre as that may be fore a game INSIDE the U.S.) at the expensive of fulling filling it should be on the table. Just like some Major League Soccer teams are struggling in dealing with how to "handle" (for better or worse) soccer crowds security at these types of matches need to be in sufficient numbers and properly trained. Be in front of the problem not behind it.

And while not a solution one of the reasons the stadium was SO disproportionately one-sided was because one team's fans bought Finals tickets in good faith while the other team's fans' dilly-dallied. Support your National Team and have faith!

Lastly, despite these terrible incident alleged we, as American soccer fans, must remain above the fray. The American Outlaws have posted their "Act Above" Code of Conduct that asks its member to avoid similar behaviors that they might experience and we can all take a page from that. It might feel good initially to lash out with some choice words about our southern neighbors or to take matters in our own hands next time, but in the long term none of that pays out.

If there's any silver lining to this past weekend's difficulties it is that American soccer is growing and growing stronger. While outnumbered and out-cheered USMNT supporters were not alone in their struggles. Rather than fans roaming isolated into the crowds of red, white, and green many were together in the AO section or in decent sized groups. Each new fan we make is another stalwart against being singled out at matches and someone to march with us in solidarity again the terrible actions of an angry few bent on ruining our American soccer experience.

It can't and won't be that easy to deter our fandom. Soccer in America and American soccer rises as surely as the sun does and there are no terrible words or actions that can stop that.

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Thursday, May 26, 2011

Soccer Marketing 101 - On Major League Soccer and Budweiser

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On Monday, Budweiser and Major League Soccer announced they had renewed their partnership to sponsor the league, the Men's and Women's United States National Teams, and the Mexican National Team within the U.S.

Interestingly enough, both the league and Budweiser passed on the opportunity to talk about how the Free Beer Movement has been instrumental in growing both of their bottom lines. Oh well....
“Anheuser-Busch has a rich history in soccer, and we’re thrilled to continue our role as an ambassador of the sport through SUM’s top properties,” said Mark Wright, vice president of media, sports & entertainment marketing, Anheuser-Busch, Inc. “Not only do we have a chance to grow the sport nationally through our sponsorships of Major League Soccer and the Mexican National Team’s in the U.S., but Budweiser and Bud Light’s sponsorship of the U.S. national teams allows us to reach soccer fans on a truly global level.”
Close enough. If you parse those words... we're in there somewhere.

The larger point is, though, that the nation's largest brewery has renewed its interest in MLS.

It's no small fact that having this sort of partnership is crucial for the growth of American soccer. Budweiser has been an investor in MLS since the league's inception, a sponsor of the FIFA World Cup since 1986, and a supporter of the U.S. National Team since their return to the international stage in 1990.

Inflatable beer at a U.S. National Team game in San Diego.
Full disclosure: That's "Danny Beerseed" on the right.
For whatever your personal feelings of Budweiser and Bud Light you have to appreciate the continued faith the company has had in the league and the national team for nearly 30 years. In the early days of Major League Soccer,  Budweiser, along with Nike, were two national sponsors that stuck their necks out to help support the fledging league.*

As the league and the national teams continue to expand their sponsorship portfolios, massive companies like Budweiser provide a bell weather for other multi-national corporations weighing their investment in American soccer. Chivas USA can count Corona Extra as its jersey sponsor. In 2011, the league can count such companies as AT&T, AllState, American Airlines, Pepsi, Visa, Volkswagon, and many more as financial backers. Not to mention that MLS now has a tequila sponsor as well!

And even if this Bud isn't for you many MLS teams have found flexibility in securing local beers as club sponsors as well. Budweiser's initial investment not withstanding those local breweries probably wouldn't be there (with the macro-brewers feeling out the ground, making the risks, and thusly inviting the competition later on. Teams like Portland Timbers with Widmer Brothers, Seattle Sounders and Redhook Brewery**, and teams like the Philadelphia Union adding craft brewers, Yards Brewing Co. to their in stadium line up.

Craft beer enthusiasts might decry the new deal between Budweiser and MLS as a cynical ploy for the lowest common denominator fan (while clearly the move is continued push to go after the growing Hispanic population as well), but at a market share of 50.9% the brewer is American soccer and beer's elephant in the room and a necessary evil. America soccer fans with more discerning tastes will poo poo Bud's presence in our sport, but without them the league and the National Teams may not have survived in its earlier days.

American soccer and craft beer fans can only hope that the trail blazed by Budweiser, and now embraced by other breweries, will lead to more options in and outside the stadium for everyone.
"In every corner of the world, football fans share a passion for their favorite teams and players, and they enjoy watching the games with a cold beer." - Tony Ponturo, Vice President of Global Media and Sports Marketing, Anheuser-Busch, Inc.
Mr. Ponturo, in his quote, never specifies what kind of cold beer we should all share in. At the end of the day the Free Beer Movement isn't going to discriminate how anyone becomes a fan of American soccer through the power of free beer. Whether its from a Bud, a Miller Lite, a craft beer, or foreign brew... it's important to keep in mind that beer is the medium, but, ultimately, soccer is the message.

* Source of Budweiser's continued involvement in American soccer from the book, "Star Spangled Soccer" by Gary Hopkins.

** Ironically, Widmer and Redhook are both now owned by Budweiser's parent company, InBev. Neither craft brewer may not have ever had to pull or backing support to make their respective deals if not for being a part of a larger brewing conglomerate. Certainly the move was to put local brewers in the stadium and in prominent position over Budweiser given the Northwest's taste for craft beers.

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Wednesday, April 13, 2011

USMNT Celebrity DeathMatch: Mexico Edition

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Today we're revisiting both our "USMNT Celebrity Death Match" series and the classic US vs. Mexico series.


The regional rivalry has, in the last ten or so years, reached a cresendo of competition. All-time, Mexico holds the advantage 32-15-11 (W-L-T), outscoring the U.S.126-65, but since 2000 the U.S. has rebounded owning a  10-4-2 record against their continental counterparts, including a quarterfinal win in the 2002 World Cup and the 2007 Gold Cup final victory (that led to our run in the 2009 Confederations Cup).


The recent ownage of Mexico (minus that B-squad loss in the 2009 Gold Cup and at Azteca) has fueled numerous conflicts with the increasingly frustrated "El Tri".


A few of our most favorite moments from the the USMNT's recent history with our southern neighbors.


Here's to hoping we can pay them back in this summer's Gold Cup for 2009!


Any other points or events on our timeline to add FBM community? Favorite US-Mexico memories? Favorite villains? 


Vote for the most outrageous moment below!


Cobi Jones v. Rafa Marquez: Now The Head Butt is on the Other Foot (June 2002)








Oguchi Onyewu vs. Jared Borgetti: What are you looking at? (2005?)
Gooch just melted Borgetti's face with this stare.
Eddie Johnson v. Oswaldo Sanchez: Dirty (Attempted) Tackle (February 2007)
Photographic Evidence - Donovan: Goal. Johnson: Celebration. Sanchez: Dirty.

Video Evidence:




Tim Howard v. Rafa Marquez: !Otra Vez con el Tarjeta Roja! (February 2009)

Mexico captain Rafa Marquez karate kicks USMNT keeper Tim Howard.



Frankie Hejduk v. Mexican Ass(istant) Coach: Spicy Slap (February 2009)


After the above USMNT victory over Mexico our man Frankie gets slapped by Mexican assistant coach Paco Ramirez.


"I was just trying to pump the crowd up [as he was leaving the field]. I was actually saying, 'F*&% yeah!' I think they thought I was saying, 'F*&% you.' It was a misunderstanding and I can see why they would be a little bit upset if they thought I was saying the other one, which I wasn't. At the end of the day, no one was hurt. There was a little love tap and that was it. I still have my face. No damage done. It was fun. That's just how emotional this game is and that's how passionate they are about their sport. It was none of their players -- I want to make that clear to everyone."







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Tuesday, November 9, 2010

Who We're Buying A Beer For...

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Dunno if he'll give you a beer, but we will!
Oh, man.... we still run this column? You bet! The beer-buying is back and we've got a whole slew of honorees to hand out cold brew too.

Same rules as always as we give thanks and kudos to those helping the great game of soccer in America.


1) MLS Upsets

If there's one thing that gets sports fans interests' up it's seeing the little guy triumph over the giants of the sporting world. David versus Goliath. We've never seen a number sixteen seed take down a number one seed in the NCAA basketball tournament, but when it comes to Major League Soccer and their (often times assinine) playoffs; all bets are off.

We've not even going to get into the "Geography Fail" that the playoffs are, but for suspense and upsets MLS can't be beat.

Exhibit A: New York Red Bulls have all the glitz and glimmer that befits a team based (just outside) in the Big Apple. Two Designated Players in French international Thierry Henry and Mexican international Rafa Marquez, and shinny new stadium, and the financial commitment from a major corporate sponsor. Unstoppable, right?

Enter the San Jose Earthquakes. They Bay Area side slide into the eight and final playoff spot on the back of league-leading scorer Chris Wondolowski. Over two-legs of their first-round playoff match the Earthquakes shook the Red Bulls defense to the core. Down 1-0 at home, San Jose rebounded to bounce out to a 3-0 lead (en route to a 3-2 aggregate win) on New York in Red Bull Arena. Even though Wondo found the score sheet in the second-leg it was USMNTer (probably worthy of another look from Coach Bradley) that was the fuel to the Quakes fire.

The little engine that could.

Exhibit B: The Columbus Crew took all the spoils in the Eastern Conference with 50 points and they've advanced out of group play to the CONCACAF Champions League Quarterfinals, but all that was just window dressing as they fell to the fifth placed Western Conference team, the Colorado Rapids. 2010 is the year the "West Is Best". Despite crawling back to tie the series score 2-2, the Rapids were able to triumph in penalties.

Exhibit C: Last year Real Salt Lake got to player spoiler in the MLS Playoffs leading to their first ever MLS Cup, but this season they had the targets on their backs. FC Dallas, owners of one of the best home forms in 2010, rode that to pull out a 2-1 win a Pizza Hut Park. On the road they were able to use Dax McCarthy's first post-season goal to squeeze out a 3-2 aggregate series win over the defending champions.

Even though Los Angeles went into the 2010 playoffs with the Supporter's Shield owning the league's best points total, the Seattle Sounder we're one of the season's second half's hottest teams. No upset here; just quality soccer.

Three of four of the first-round MLS Playoff match ups showed that for excitement and underdog-rooting, American soccer is you one-stop-shop. And that's brew-worthy.

Maribel Dominguez (goal scorer
 in the 3rd min) and Co. handled the USWNT cooly.
2) Mexican Women's National Team

Losing sucks. Losing to Mexico really sucks. Having a lose to Mexico throw a huge wrench into your World Cup qualifying plans really, really sucks.

On Saturday night, the United States Women's National Team looked to be in the driver's seat heading into their Gold Cup semi-final against regional rivals, Mexico. The USWNT had outscored their group opponents 18-0, has never lost to the southern neighbors, and owned the world's number one FIFA ranking.

History means nothing when the whistle blows and Mexico took the game to their continental counterparts. The Lady Nats looked very much like their male counterparts giving up a third minute goal and then clawing back for the tying scoring. It only took two minutes for El Tri to find the lead and the final tally of the match to end it, 2-1.

Even though we'd hate to give too much kudos to Mexico we think that this loss, one of the biggest in women's soccer history, will play to the USWNT's advantage. The U.S. team has sat atop the FIFA rankings for years now and never falling lower than number two. We hardly think the loss will drop them further than second-best, but hopefully it gives the side and their coach, Pia Sundhage, some perspective and some drive moving forward.

Last night, the Lady Nats completed part one of their qualifying comeback, defeating Costa Rica in the third place match, 3-0. They'll face Italy in an away-and-home playoff on November 20th and 27th, respectively for one spot in the 2011 Women's World Cup in Germany.

Here's to Mexio (hopefully the last time we've got to say that) for, hopefully, setting the America's head on straight and rebooting their World Cup drive.

3) Abby Wambach


Did you see what happened to Wambach in the USWNT match against Mexico? The Lady Nats' star foward went heavy into a challenge near the end of regulation and bashed her skull open.

USSoccer.com's USWNT Blog takes it from here:
U.S. forward Abby Wambach suffered a gash on the left side of her forehead in the waning moments of the USA's semifinal loss last night to Mexico. The team medical staff had to insert several large staples to close the gushing wound, but there wasn't enough time left on the clock for her to get back on. Back at the team hotel, Wambach received 13 stitches on her forehead and leading up above her hairline.
Staples! Are you kidding me??!?!? And this isn't first time that Wambach's been counted among the walking wounded. She played on after getting mashed in a first-round match in the 2007 World Cup against North Korea as well.

We're ready to put Ms. Abby in the Brian McBride Wing of the "American Soccer School of Hard Knocks".

Put a cold beer on the gash. We promise it will feel better.

Photo Credits: MLSSoccer.com, USSoccer.com, LegendsOfBeer.com

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Wednesday, May 5, 2010

!Feliz Cinco de Mayo desde el Movimiento de Cerveza Gratis!

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Senor Landon Donovan says have a shitty Mexican beer and put it on his tab.

And just for the record, Cinco de Mayo is NOT Mexican Independence Day! (That's September 16th). It commemorates the Mexican victory over French forces at Puebla in 1862.

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