Major League Soccer: "You're A Fan, You Just Don't Know It Yet"

Just kickin' it.

Remember when ESPN used to try and get people to watch Major League Soccer games? I mean, not just advertising the next MLS game during the current MLS game?

I mean back when ESPN ran ACTUAL commercials for their MLS broadcasts. I hear they used to even show the scores along the "Bottom Line" and, correct me if I'm wrong, highlights on something called SportsCenter would appear and then "vanish like a fart in the wind" (credit: "The Shawshank Redemption").

Ahh.... the good ol' days!

Well you can re-live those days because we found ESPN's old advertising campaign that we, at the Free Beer Movement, was just utterly fantastic.

It's no Bono and World Cup montages, but it's effective in getting your casual sports fan to maybe make the jump from baseball, basketball, or football to soccer. Yes, the same who watches countess hours of programming on ESPN, including back-to-back SportCenter, late night log rolling, Tuesday night poker, NFL Live on consecutive days (even when there's no games or no new news) and early morning jump roping/spelling bees/jump-roping-while-spelling-while-being-attacked-by-bees.

At the FBM that's kinda our target market; soccer newbies, and they come from other sports markets usually. The same heart-pounding, hair-raising excitement found in all other American sports can be found in soccer, too.

Even though the ESPN MLS ad campaign glosses over the serious differences between the sports it is a poignant reminder that there is a large and diverse sporting-viewing audience that American soccer fans can lure to our sport.

With free beer, of course.


MLS - Baseball from Joel Arzu on Vimeo.



MLS - Basketball from Joel Arzu on Vimeo.


MLS - Football from Joel Arzu on Vimeo.

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